SEM Manager

Location: Mysore

Experience: 2 to 3 Years

dollarbird

 

Job Brief:

 

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team to maximize ROI, drive traffic, and customers.

 

Responsibilities:

  • Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize copy and landing pages for paid search engine marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Research and analyze competitor advertising links.

 

Requirements:

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing.
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up to date with the latest trends and best practices in search engine marketing.
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
  • Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • BS/MS degree in Marketing or a quantitative, test-driven field.

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